Anosmia Anti-Perfume | Art Direction

Anosmia Anti-Perfume — Art Direction

ANOSMIA is an anti-perfume that breaks with all established schemes. Comme des Garçons presents the first fragrance that separates the smell of memory, first offering the experience and then the fragrance, to reverse the olfactory and sensory process. This experience is lived through an immersive trip created from the virtual reality that will suggest when it comes to smelling the fragrance, creating a unique and different smell for each person.

ANOSMIA is an anti-perfume that breaks with all established schemes. Comme des Garçons presents the first fragrance that separates the smell of memory, first offering the experience and then the fragrance, to reverse the olfactory and sensory process. This experience is lived through an immersive trip created from the virtual reality that will suggest when it comes to smelling the fragrance, creating a unique and different smell for each person.