EL LIBRITO, GUÍA PARA EL STORYTELLING  (2022)

This book is a brief guide that aims to help during the process of creating stories to make them consistent narrative pieces. An editorial piece designed to expand our narrative skills and take control of the way fiction develops. A tool to find a rooted language that, together with rhetoric, will give us an emotional way to share messages and values effectively. There are many reasons why narrativity plays a crucial role in the work of Creative Director, the ability to tell stories is one of the few characteristics that seem uniquely human and that allows us to transmit elaborate messages, prolong our memory and sensitize ourselves to the deeper ways.

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