Jaume Plensa Exphibition | Graphic Design

Jaume Plensa Exphibition — Graphic Design

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Creation of the advertising campaign and corporate stationery for the exhibition of the artist Jaume Plensa in the MACBA museum in Barcelona. Jaume Plensa, throughout his work, focuses on two concepts that are the essence of his art: Duality & Literature. In the great majority of his works, the intention of opposing two totally different concepts is reflected, such as full and empty, absence presence. And, in turn, revolves around literature, and above all, poems. Consider the gift of the word as an incredible echo, communication. But, even so, it goes further. It affirms that the universe is full of words, in the air, floating, levitating, and that, at some point in our lives, you are being added to us, complementing us and being part of us, are the words that define us as people.

Creation of the advertising campaign and corporate stationery for the exhibition of the artist Jaume Plensa in the MACBA museum in Barcelona. Jaume Plensa, throughout his work, focuses on two concepts that are the essence of his art: Duality & Literature. In the great majority of his works, the intention of opposing two totally different concepts is reflected, such as full and empty, absence presence. And, in turn, revolves around literature, and above all, poems. Consider the gift of the word as an incredible echo, communication. But, even so, it goes further. It affirms that the universe is full of words, in the air, floating, levitating, and that, at some point in our lives, you are being added to us, complementing us and being part of us, are the words that define us as people.

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Title: Jaume Plensa
Year: 2017
Client: Jaume Plensa
Location: Barcelona
Photography: Diana Núñez y Ruben Cruz

Title: Jaume Plensa
Year: 2017
Client: Jaume Plensa
Location: Barcelona
Photography: Diana Núñez y Ruben Cruz

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